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Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!

Innovation is in LifeWave’s DNA. While working on a project for the US Navy that sought to improve energy and stamina for Navy SEALS aboard submarines, David Schmidt, LifeWave Founder and Chairman, developed a prototype that leveraged phototherapy to stimulate the skin with light and spark a cellular response that would, in turn, create more energy.

LifeWave has launched Cellergize Morning, its first-ever daily supplement innovatively designed to support stem cell activity and enhance the performance of LifeWave patches.

For the second consecutive year, LifeWave has been honored with the Bravo Growth Award, a recognition given to the direct selling product-based company with the highest year-over-year revenue growth on the DSN Global 100 List. LifeWave stands out again this year for its remarkable momentum, experiencing 30x revenue growth in the last six years. Between 2018 and 2024, the company saw revenues increase from $20 million to $555 million.

LifeWave, LLC celebrated its 20th anniversary. In tandem with this anniversary, the company also announced it has achieved 20x revenue growth, growing from $20 million to $400 million, in the last five years.

LifeWave donated $100,000 to The Ocean Cleanup, a nonprofit working to remove plastic from the world’s oceans. The contribution is expected to help the organization’s mission to rid the oceans of plastic through the use of technology and innovation.

LifeWave has donated $255,000 to support recovery efforts within the areas hit hardest by Hurricanes Helene and Milton.

LifeWave announced the official grand opening of its new Global Headquarters and Welcome Center. The state-of-the-art facility will serve as the epicenter of the company’s operations and will provide a space for innovation, collaboration and engagement with brand partners and customers.

Twenty years after launching a business based on his inventions, LifeWave Founder and CEO David Schmidt is still guided by an inventor’s heart. With 139 patents and counting, David has grown LifeWave from a patch company to a health technology company to its newest evolution—a life technology company with solutions for both people and planet. From its first products to last year’s record growth, LifeWave continues to be propelled by David’s passion for innovation, research an

DSN was honored to recognize that success with the Bravo Growth Award, accepted by LifeWave President Meredith Berkich and members of the Utah-based leadership team, at the Global Celebration in April.