A DSN PRODUCTION
BUILT TO LAST is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. A recognized, global leader in industry journalism, DSN consistently delivers professional reporting on vital industry news, trends and insights. Now—with BUILT TO LAST—DSN is highlighting the direct selling companies creating real impact in the channel through their vision, innovation and staying power. This engaging, journalistic podcast offers a trusted, in-depth look at the strategies, products, cultures and systems that make each of these leading companies truly built to last.
ROB SPERRY
Rob Sperry has spent two decades in the direct selling profession— coaching, consulting, and building alongside the top one percent of earners and executives. He’s personally trained over 1,700 verified six and seven-figure earners inside his private masterminds. His podcast has been downloaded in 176 countries. He’s spoken in twenty-three countries, hosted over thirty elite leadership events, and served as a strategic advisor to some of the industry’s most innovative and legacy companies.
Rob is the author of eighteen books and known for helping top field leaders scale with systems, not just hype. His content isn’t fluff—it’s rooted in what actually duplicates in today’s market. Through his high-level consulting and training platforms, he bridges the gap between corporate strategy and field execution.
When he’s not consulting or coaching, you’ll find him with his family, coaching High School tennis, or helping youth through personal development events every month.
THE BOOK THAT STARTED IT ALL
Built to Last in Direct Selling is a strategy-first handbook for corporate teams and executives looking to create real momentum in today's evolving channel.
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Written by Rob Sperry - author, speaker, and strategic advisor to legacy brands and startups alike this book breaks down the cultural, operational, and leadership systems that drive lasting growth in direct selling.
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Inside, you'll find insights developed from two decades in the profession, coaching over 1,700 verified top earners and consulting across more than 20 companies. From leadership development and infrastructure to retention, recognition, compensation, and compliance this book offers frameworks that are simple, scalable, and field-tested.
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If you're serious about building something sustainable, this book will give your team the language, tools, and structure to align corporate strategy with real-world field execution.
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Built for decision-makers. Trusted by leaders. Designed for companies that want to matter five years from now not just today.