Welcome to BUILT TO LAST, a new podcast from Direct Selling News. We’re launching with a special 17-episode series featuring the audio edition of Built to Last in Direct Selling, read by author and industry leader Rob Sperry. This series was created to give corporate executives, leadership teams and entrepreneurs direct access to the principles and insights behind sustainable growth in today’s channel.

In this first episode, Rob shares why the book was written, the shift the channel needs now and why trust—not technology—is the foundation for scale.

In this episode, you'll learn:

• What’s behind the growing trust gap between corporate and the field

• Why duplication—not excitement—drives real momentum

• How to modernize without losing your foundation